Director: Leo Olabarría
Assistant Director: Joan Paüls
Producer: Carla Santaló
DOP: Josep Hernández
Art Director: Lucía Martínez
Campaign for the multinational SAP aimed at showcasing their work philosophy in the digital hub in Barcelona. Through 4 individual pieces and a summary piece, their employees take center stage in these charming scenes.
To build the storytelling of these pieces, we conducted several focus groups with the company’s employees. We chose this method to create a script that is relatable, authentic, and at the same time unique. Working on creativity from this perspective and with the participation of so many people allowed us to create a campaign of this nature.
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